Lajong FC takes unique plan to earn revenue

SHILLONG, Oct 5: Shillong Lajong FC inaugurated a Mobile Smartphone showroom, first of its kind, in Shillong on Wednesday to generate revenue for the club. The shop opening is an initiative taken by Shillong Lajong Football Club in its endeavor to sustain the operations of the Football Club. The entire proceeds of the “Mobile Centre” will go towards supporting the operations of Shillong Lajong FC.
Shillong Lajong FC CEO and Managing Director Larsing Ming Sawyan said, “This enterprise is part of our initiative to think out of the box and come up with revenue models that will help in sustaining the operations of the Club in the long run In the absence of traditional revenue models for football clubs in India such as broadcasting revenue, central sponsorships etc. We have decided to look at unique revenue models to sustain our operations. Mobile distribution and retailing is one of them.” “Going forward we are looking at creating special purpose vehicles in the field of tourism and hospitality also. We see these ventures as the only viable way of making the club internally self sustainable for the long run.”